1. A comparative analysis of cultural value orientations for understanding sport fan motivations. Issue 3 (1st August 2016) Authors: Han, Dongyoo; Mahony, Daniel F.; Greenwell, T. Christopher Journal: International journal of sports marketing & sponsorship Issue: Volume 17:Issue 3(2016) Page Start: 260 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A conceptual framework for the adoption of smartphones in a sports context. Issue 3 (1st April 2015) Authors: Ha, Jae-Pil; Kang, Sun J; Ha, Jaehyun Journal: International journal of sports marketing & sponsorship Issue: Volume 16:Issue 3(2015) Page Start: 2 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. A model bridging team brand experience and sponsorship brand experience. Issue 4 (6th November 2017) Authors: Biscaia, Rui; Trail, Galen; Ross, Stephen; Yoshida, Masayuki Journal: International journal of sports marketing & sponsorship Issue: Volume 18:Issue 4(2017) Page Start: 380 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. A model of fans' reaction to resurrected brands of sport organizations. Issue 2 (8th May 2018) Authors: Florea, Dorian-Laurentiu; Barbu, Catalin Mihail; Barbu, Mihai Constantin Razvan Journal: International journal of sports marketing & sponsorship Issue: Volume 19:Issue 2(2018) Page Start: 127 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. A new love–hate scale for sports fans. Issue 3 (14th April 2020) Authors: Shuv-Ami, Avichai; Toder Alon, Anat; Loureiro, Sandra Maria Correia; Kaufmann, Hans Ruediger Journal: International journal of sports marketing & sponsorship Issue: Volume 21:Issue 3(2020) Page Start: 543 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. A new love–hate scale for sports fans. Issue 3 (9th April 2020) Authors: Shuv-Ami, Avichai; Toder Alon, Anat; Loureiro, Sandra Maria Correia; Kaufmann, Hans Ruediger Journal: International journal of sports marketing & sponsorship Issue: Volume 21:Issue 3(2020) Page Start: 543 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM. Issue 2 (7th December 2021) Authors: Kim, Amy Chan Hyung; Du, James; James, Jeffrey Journal: International journal of sports marketing & sponsorship Issue: Volume 23:Issue 2(2022) Page Start: 437 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. A strategic approach to sports crisis management: Assessing the NFL concussion crisis from marketing and public relations perspectives. Issue 3 (23rd July 2019) Authors: LaGree, Danielle; Wilbur, Douglas; Cameron, Glen T. Journal: International journal of sports marketing & sponsorship Issue: Volume 20:Issue 3(2019) Page Start: 407 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. A strategic approach to sports crisis management: Assessing the NFL concussion crisis from marketing and public relations perspectives. Issue 3 (5th August 2019) Authors: LaGree, Danielle; Wilbur, Douglas; Cameron, Glen T. Journal: International journal of sports marketing & sponsorship Issue: Volume 20:Issue 3(2019) Page Start: 407 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Adding insult to rivalry: Exploring the discord communicated between rivals. Issue 4 (30th April 2020) Authors: Harker, Jennifer L.; Jensen, Jonathan A. Journal: International journal of sports marketing & sponsorship Issue: Volume 21:Issue 4(2020) Page Start: 633 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗