1. "Show us what you've got!" : building and managing strong brands in Ireland's service SMEs /: building and managing strong brands in Ireland's service SMEs. (2010) Other Names: Horan, Gillian; Tiernan, Siobhán; O'Dwyer, Michele Record Type: Book Extent: 1 online resource (ix, 190 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Managing innovation in SME's : product development in small Irish electronic firms /: product development in small Irish electronic firms. (2009) Other Names: Ledwith, Ann; Coughlan, Paul; Bessant, J. R Record Type: Book Extent: 1 online resource (333 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗