1. The Future Scope of Netnography and Social Network Analysis in the Field of Marketing. Issue 1 (2nd January 2018) Authors: Sharma, Radhika; Ahuja, Vandana; Alavi, Shirin Journal: Journal of Internet commerce Issue: Volume 17:Issue 1(2018) Page Start: 26 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗