1. Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research /: how to commission, run and generate insights from neuromarketing research. (2015) Authors: Bridger, Darren Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Geodemographics for marketers : using location analysis for research and marketing /: using location analysis for research and marketing. ([2016]) Authors: Leventhal, Barry Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗