Geodemographics for marketers : using location analysis for research and marketing /: using location analysis for research and marketing. ([2016])

• Record Type: Book
• Further Information: Note: Barry Leventhal.
• Authors: Leventhal, Barry
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction; Chapter - 01: An overview of geodemographics; Chapter - 02: Big Data and geodemographics; Chapter - 03: Key data sources; Chapter - 04: Geodemographic classification systems; Chapter - 05: Other types of geodemographic; Chapter - 06: Mechanics of using geodemographics; Chapter - 07: Applications in various industry sectors (with case studies); Chapter - 08: Choosing a geodemographic classification; Chapter - 09: The international perspective; Chapter - 10: Creating your own information products; Chapter - 11: Looking to the future
• Publisher Details: London Philadelphia : Kogan Page
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource
• Subjects: 658.4/3; COMPUTERS / Database Management / Data Mining; Marketing research; Geodemographics; Consumers -- Research; Consumers -- Research; Geodemographics; Marketing research; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; BUSINESS & ECONOMICS / E-Commerce / Internet Marketing; Mathematical Modelling; Electronic books
• Languages: English
• ISBNs: 9780749473839; 0749473835
• Related ISBNs: 9780749473822; 0749473827
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.