1. Researching marketing decisions : the Indian context /: the Indian context. (2019) Editors: Mehta, Ritu Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Strategic Marketing and Innovation for Indian MSMEs. (2017) Authors: Prof, Srinivasan, R Other Names: Lohith, C. P Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗