Strategic Marketing and Innovation for Indian MSMEs. (2017)

• Record Type: Book
• Further Information: Note: R. Srinivasan, C.P. Lohith.
• Authors: Prof, Srinivasan, R
• Other Names: Lohith, C. P
• Contents: Preface; Contents; About the Authors; 1 Introduction to MSMEs; Abstract; 1.1 Evolution from SSIs to MSMEs; 1.2 Small Scale Industry (SSI) in India; 1.3 MSMEs; 1.4 Contribution of MSME to Indian Economy; 1.5 Background for the Study; 1.6 Objectives of the Study; 1.7 Imperative Need; 1.8 Review Questions; References; 2 MSMEs-Innovation; Abstract; 2.1 Background; 2.2 Imperatives for Innovations; 2.3 Innovation in MSMEs: Theory and Trends; 2.4 The Henderson-Clark Framework of Innovation for MSMEs; 2.5 Need of Innovation for Indian MSMEs; 2.6 India's Stand in Global Innovation Index. 2.7 Objectives of Carrying Out Innovation by Indian MSMEs; 2.8 Review Questions; References; 3 MSMEs-Strategic Marketing; Abstract; 3.1 Background; 3.2 Strategic Marketing in Indian MSMEs: Theory and Trends; 3.3 Need of Strategic Marketing for Indian MSMEs; 3.4 Objectives of Carrying Out Strategic Marketing by Indian MSMEs; 3.5 Review Questions; References; 4 MSMEs-Addressing Issues; Abstract; 4.1 MSMEs: Past Versus Present; 4.2 Need of MSMEs for Indian Economic Growth; 4.3 Inspiring Innovation in India's MSMEs; 4.4 Growth Barriers for Our Indian MSMEs. 4.5 Barriers to Innovation Aspects of Indian MSMEs; 4.6 Issues That Need Immediate Attention from the Ministry of MSME; 4.7 Review Questions; References; 5 Research Design; Abstract; 5.1 Need for the Research; 5.2 Gap Identified with Reference to Strategic Marketing and Innovations Adopted by Indian MSMEs; 5.3 Proposed Research Work; 5.4 The Objectives of Research; 5.5 Expected Contribution and Possible Direction of Research; 5.6 Research Design Decision; 5.7 Development of Constructs for Measurement; 5.8 Constructs of Strategic Marketing; 5.9 Constructs of Innovation Performance. 5.10 Defining the Constructs; 5.11 Questionnaire Development; 5.12 Review Questions; Reference; 6 Pilot Study-Assessment of Validity and Reliability; Abstract; 6.1 Data Collection for Pilot Study; 6.2 The Applicability and Responsiveness of the Questionnaire; 6.3 Data Preparation; 6.4 Validity and Reliability in Measurement; 6.4.1 Validity-Multitrait Multimethod Matrix; 6.4.2 Reliability-Cronbach Alpha; 6.5 Review Questions; References; 7 Main Study-Data Reduction and Confirmatory Factor Analysis; Abstract; 7.1 Data Collection For Main Study; 7.2 Confirmatory Factor Analysis. 7.3 Factor Loadings; 7.4 Creating Summated Scales; 7.5 Review Questions; References; 8 Main Study-Data Preparation and Preliminary Data Analysis; Abstract; 8.1 Creation of Summated Data and Transcription; 8.2 Constructs of SM and Innovation; 8.3 Preliminary Data Analysis; 8.4 Basic Information Summary on Organization Features; 8.5 Strategic Marketing and Innovation Performance Summary; 8.5.1 Overall Strategic Marketing (SM) Performance of Organizations; 8.5.2 Overall Innovation Performance of Organizations; 8.6 Trend of Strategic Marketing and Innovation Performance; 8.7 Review Questions.
• Publisher Details: Singapore : Springer Nature Singapore
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 650; Business; Marketing research -- India; Management -- India; Industrial management -- India; Development economics -- India; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Reference; BUSINESS & ECONOMICS -- Skills; Business; Development economics; Industrial management; Management; Marketing research; India; Electronic books; Electronic books
• Languages: English
• ISBNs: 9789811035906; 9811035903
• Related ISBNs: 981103589X; 9789811035890
• Notes: Note: Includes bibliographical references at the end of each chapters and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.