1. Games and gamification in market research : increasing consumer engagement in research for business success /: increasing consumer engagement in research for business success. (2018) Authors: Adamou, Betty Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Marketing analytics : a machine learning approach /: a machine learning approach. (2023) Editors: Mansurali, A; Jeyanthi, P. Mary Record Type: Book Extent: 1 online resource (350 pages), illustrations (black and white, and colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Getting started with Salesforce Einstein analytics : a beginner's guide to building interactive dashboards /: a beginner's guide to building interactive dashboards. ([2019]) Authors: Yu, Johan Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Marketing metrics : leverage analytics and data to optimize marketing strategies /: leverage analytics and data to optimize marketing strategies. (2022) Authors: Inge, Christina Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Learning Einstein Analytics : unlock critical insights with Salesforce Einstein Analytics /: unlock critical insights with Salesforce Einstein Analytics. (2018) Authors: Chitalkar, Santosh Tukaram Record Type: Book Extent: 1 online resource (1 volume), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Marketing research with SAS enterprise guide. (2017) Other Names: Coussement, Kristof; Demoulin, Nathalie; Charry, Karine Record Type: Book Extent: 1 online resource (320 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Marketing research with IBM SPSS Statistics : a practical guide /: a practical guide. (2016) Authors: Charry, Karine; Coussement, Kristof; Demoulin, Nathalie; Heuvinck, Nico Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Data crush : how the information tidal wave is driving new business opportunities /: how the information tidal wave is driving new business opportunities. (©2014) Other Names: Surdak, Christopher Record Type: Book Extent: 1 online resource (viii, 300 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards /: smarter marketing with analytics and dashboards. (©2014) Authors: Pauwels, Koen, 1971- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗