1. Driving demand : transforming B2B marketing to meet the needs of the modern buyer /: transforming B2B marketing to meet the needs of the modern buyer. (2015) Authors: (Economist), Hidalgo, Carlos Record Type: Book Extent: 1 online resource (xvi, 204 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Brand Premium : How Smart Brands Make More Money /: How Smart Brands Make More Money. (2013) Authors: Hollis, Nigel Record Type: Book Extent: 1 online resource (240 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗