Brand Premium : How Smart Brands Make More Money /: How Smart Brands Make More Money. (2013)

• Record Type: Book
• Further Information: Note: Nigel Hollis.
• Authors: Hollis, Nigel
• Contents: Foreword; Acknowledgements; Preface; PART I: WHAT'S IT ALL ABOUT?; 1. How Marketing Adds Financial Value To A Business; 2. How Brands Influence Purchase Decisions; 3. What Makes Your Brand Meaningfully Different?; 4. Linking Meaningful Difference To Financial Outcomes; PART II: CREATING A MEANINGFULLY DIFFERENT BRAND; 5. Clarity Of Purpose; 6. Effective Delivery; 7. Resonance; 8. Differentiation; 9. Defining A Meaningfully Different Experience; PART III: AMPLIFYING A MEANINGFULLY DIFFERENT BRAND; 10. Findability; 11. Credibility; 12. Vitality; 13. Affordability At A Price Point; 14. Extendability; 15. Make The Most Of Your Brand
• Publisher Details: New York : Palgrave Macmillan
• Publication Date: 2013
• Extent: 1 online resource (240 pages)
• Subjects: 658.8/27; Marketing/General; Marketing/General; Marketing/Multilevel; Business & management; Economics, finance, business & management; Brand name products; Branding (Marketing); Product management; Brand name products; Branding (Marketing); Product management; Marketing/Multilevel; Business & management; Economics, finance, business & management; Electronic books
• Languages: English
• ISBNs: 9781137510402; 1137510404; 9781137510389; 1137510382
• Related ISBNs: 9781137279910
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.