1. Marketing communications : offline and online integration, engagement and analytics.: offline and online integration, engagement and analytics. (2016) Authors: Smith, P. R (Paul Russell), 1957-; Zook, Ze Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Stickier Marketing : How to Win Customers in a Digital Age /: How to Win Customers in a Digital Age. (2014) Authors: Leboff, Grant Record Type: Book Extent: 1 online resource (viii, 255 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Questionnaire design : how to plan, structure and write survey material for effective market research /: how to plan, structure and write survey material for effective market research. (2013) Authors: Brace, Ian, 1949- Record Type: Book Extent: 1 online resource (viii, 288 pages), illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗