1. "Don't Forget that Others Are Watching, Too!" The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media. Issue 1 (May 2020) Authors: Javornik, Ana; Filieri, Raffaele; Gumann, Ralph Journal: Journal of interactive marketing Issue: Volume 50:Issue 1(2020) Page Start: 100 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Don't Forget that Others Are Watching, Too!" The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media. Issue 1 (May 2020) Authors: Javornik, Ana; Filieri, Raffaele; Gumann, Ralph Journal: Journal of interactive marketing Issue: Volume 50:Issue 1(2020) Page Start: 100 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. "How to Project Customer Retention" Revisited: The Role of Duration Dependence. Issue 1 (August 2018) Authors: Fader, Peter S.; Hardie, Bruce G.S.; Liu, Yuzhou; Davin, Joseph; Steenburgh, Thomas Journal: Journal of interactive marketing Issue: Volume 43:Issue 1(2018) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. "Now you See Me": The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping. Issue 1 (May 2021) Authors: Huang, Bo; Juaneda, Carolane; Sénécal, Sylvain; Léger, Pierre-Majorique Journal: Journal of interactive marketing Issue: Volume 54:Issue 1(2021) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. "Speaking of Purchases": How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential versus Material Purchases. Issue 1 (May 2020) Authors: Bastos, Wilson Journal: Journal of interactive marketing Issue: Volume 50:Issue 1(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. "Speaking of Purchases": How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential versus Material Purchases. Issue 1 (May 2020) Authors: Bastos, Wilson Journal: Journal of interactive marketing Issue: Volume 50:Issue 1(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. "This Post is Sponsored" Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook. Issue 1 (May 2017) Authors: Boerman, Sophie C.; Willemsen, Lotte M.; Van Der Aa, Eva P. Journal: Journal of interactive marketing Issue: Volume 38:Issue 1(2017) Page Start: 82 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. 'Click here to share with a friend': a uses and gratifications approach to word-of-mouth marketing effectiveness. (1st January 2011) Authors: Coyle, James R.; Smith, Ted; Lightfoot, Elizabeth; Neace, William; Platt, Glenn Journal: International journal of electronic marketing and retailing Issue: Volume 4:Number 4(2011) Page Start: 225 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. 'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities. (8th April 2021) Authors: Jin, S. Venus; Muqaddam, Aziz Journal: International journal of internet marketing and advertising Issue: Volume 15:Number 2(2021) Page Start: 176 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. 'From garage to global': the internet and international market growth, an SME perspective. (5th February 2008) Authors: Mathews, Shane; Healy, Marilyn Journal: International journal of internet marketing and advertising Issue: Volume 4:Number 2/3(2008) Page Start: 179 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗