1. Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 /: Fourth International Conference, 2017. ([2017]) Editors: Martínez-López, Francisco J (Francisco José); Gázquez Abad, Juan Carlos; Ailawadi, Kusum L; Yagüe Guillén, María Jesús Other Names: International Conference on Research on National Brand and Private Label Marketing, 4th Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗