1. "Don't Forget that Others Are Watching, Too!" The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media. Issue 1 (May 2020) Authors: Javornik, Ana; Filieri, Raffaele; Gumann, Ralph Journal: Journal of interactive marketing Issue: Volume 50:Issue 1(2020) Page Start: 100 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Don't Forget that Others Are Watching, Too!" The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media. Issue 1 (May 2020) Authors: Javornik, Ana; Filieri, Raffaele; Gumann, Ralph Journal: Journal of interactive marketing Issue: Volume 50:Issue 1(2020) Page Start: 100 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. "How to Project Customer Retention" Revisited: The Role of Duration Dependence. Issue 1 (August 2018) Authors: Fader, Peter S.; Hardie, Bruce G.S.; Liu, Yuzhou; Davin, Joseph; Steenburgh, Thomas Journal: Journal of interactive marketing Issue: Volume 43:Issue 1(2018) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. "Now you See Me": The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping. Issue 1 (May 2021) Authors: Huang, Bo; Juaneda, Carolane; Sénécal, Sylvain; Léger, Pierre-Majorique Journal: Journal of interactive marketing Issue: Volume 54:Issue 1(2021) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. "Speaking of Purchases": How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential versus Material Purchases. Issue 1 (May 2020) Authors: Bastos, Wilson Journal: Journal of interactive marketing Issue: Volume 50:Issue 1(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. "Speaking of Purchases": How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential versus Material Purchases. Issue 1 (May 2020) Authors: Bastos, Wilson Journal: Journal of interactive marketing Issue: Volume 50:Issue 1(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. "This Post is Sponsored" Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook. Issue 1 (May 2017) Authors: Boerman, Sophie C.; Willemsen, Lotte M.; Van Der Aa, Eva P. Journal: Journal of interactive marketing Issue: Volume 38:Issue 1(2017) Page Start: 82 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning. Issue 1 (November 2021) Authors: Pamuksuz, Utku; Yun, Joseph T.; Humphreys, Ashlee Journal: Journal of interactive marketing Issue: Volume 56:Issue 1(2021) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media. Issue 1 (November 2020) Authors: Motoki, Kosuke; Suzuki, Shinsuke; Kawashima, Ryuta; Sugiura, Motoaki Journal: Journal of interactive marketing Issue: Volume 52:Issue 1(2020) Page Start: 99 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. A Comparison of Formative versus Reflective Approaches for the Measurement of Electronic Service Quality. Issue 1 (August 2019) Authors: Theodosiou, Marios; Katsikea, Evangelia; Samiee, Saeed; Makri, Katerina Journal: Journal of interactive marketing Issue: Volume 47:Issue 1(2019) Page Start: 53 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗