1. Consumer packaging strategy : localisation in Asian markets /: localisation in Asian markets. (2022) Authors: Khan, Huda; (Professor of marketing), Lee, Richard; Chrysochou, Polymeros Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Crafting customer experience strategy : lessons from Asia /: lessons from Asia. (2021) Editors: Popli, Sapna; Rishi, Bikramjit, 1978- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗