Consumer packaging strategy : localisation in Asian markets /: localisation in Asian markets. (2022)

• Record Type: Book
• Further Information: Note: Huda Khan, Richard Lee and Polymeros Chrysochou.
• Authors: Khan, Huda; (Professor of marketing), Lee, Richard; Chrysochou, Polymeros
• Contents: 1. The Consumer Packaged Goods Industry in Asia PART I – Packaging Design and Localisation Strategy 2. Marketing Role of Packaging 3. Conceptualising Packaging Design 4. Methods of Measuring Packaging Effectiveness 5. Packaging Localisation: A Case Study of Supermarkets in China PART II – Effects of Packaging Localisation in Asian Markets 6. Effects of Product Type and Brand Familiarity in Packaging Localisation 7. Additional Effects of Price in Packaging Localisation 8. Effects of Consumption Situation and Price Premium in Packaging Localisation 9. Language as a Graphic Element in Packaging Localisation 10. How Consumers’ Psychological Dispositions of Need for Affect and Need for Cognition May Influence Packaging Localisation Effectiveness 11. Managers’ Perspectives on Packaging Localisation Conclusion
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 338.476888; Packaging -- Asia; Packaging -- Asia -- Design; Branding (Marketing) -- Management; Business planning -- Asia; Consumer satisfaction -- Asia
• Languages: English
• ISBNs: 9781000637687; 9781000637663; 9781003000822
• Related ISBNs: 9780367430368
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.