Subject: Consumer behavior -- Data processing - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Subject Consumer behavior -- Data processing

1. The age of surveillance capitalism : the fight for a human future at the new frontier of power /: the fight for a human future at the new frontier of power. (2019)

Authors:: Zuboff, Shoshana, 1951-
Record Type:: Book
Extent:: 1 online resource
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2. The machine age of customer insight. (2021)

Editors:: Einhorn, Martin; Löffler, Michael; Bellis, Emanuel; Herrmann, Andreas; Burghartz, Pia
Record Type:: Book
Extent:: 1 online resource
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3. Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python /: a practical guide to forming a killer marketing strategy through data analysis with Python. (2021)

Authors:: Baig, Mirza Rahim; Govindan, Gururajan; Shrimali, Vishwesh Ravi
Record Type:: Book
Extent:: 1 online resource
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗