1. Consumer packaging strategy : localisation in Asian markets /: localisation in Asian markets. (2022) Authors: Khan, Huda; (Professor of marketing), Lee, Richard; Chrysochou, Polymeros Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Digitalization and Asia-Pacific business models : at the crossroads of multiple cultures, innovation and value creation /: at the crossroads of multiple cultures, innovation and value creation. (2023) Editors: Chin, Tachia; Rowley, Chris, 1959-; Wang, Shouyang, 1958- Record Type: Book Extent: 1 online resource (166 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗