51. A Mixed Methods Examination of How People Assess the Credibility of Sources Used by Public Relations Practitioners. Issue 1 (2nd January 2020) Authors: O'Neil, Julie; Eisenmann, Marianne; Holman, Maggie Journal: Journal of promotion management Issue: Volume 26:Issue 1(2020) Page Start: 75 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
52. A Netnography Study on Memorable Cultural Tourism Experiences: Insights from Asian Cultural Heritage Site Tourists. Issue 2 (17th February 2023) Authors: Saleem, Salman; Umar, Rana Muhammad Journal: Journal of promotion management Issue: Volume 29:Issue 2(2023) Page Start: 280 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
53. A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions. Issue 1 (2nd January 2022) Authors: Hudders, Liselot; Lou, Chen Journal: International journal of advertising Issue: Volume 41:Issue 1(2022) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
54. A New Look at Associative Learning in Advertising: Can Messages Influence Contextual Associations?. Issue 1 (2nd January 2016) Authors: Lutchyn, Yuliya A.; Faber, Ronald J. Journal: Journal of current issues and research in advertising Issue: Volume 37:Issue 1(2016) Page Start: 28 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
55. A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects. Issue 2 (3rd March 2016) Authors: Bergkvist, Lars; Hjalmarson, Hanna; Mägi, Anne W. Journal: International journal of advertising Issue: Volume 35:Issue 2(2016) Page Start: 171 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
56. A normative approach to motivating savings behavior: the moderating effects of attention to social comparison information. Issue 5 (2nd September 2016) Authors: Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. Journal: International journal of advertising Issue: Volume 35:Issue 5(2016) Page Start: 799 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
57. A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits. Issue 2 (4th May 2019) Authors: Dodoo, Naa Amponsah; Wen, Jing (Taylor) Journal: Journal of interactive advertising Issue: Volume 19:Issue 2(2019) Page Start: 116 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
58. A PR Letter from Bulgaria. (2017) Authors: Podmolova, Stilyana Journal: Journal of promotional communications Issue: Volume 5:Number 1(2017) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
59. A Practical Guide to Experimental Advertising Research. Issue 1 (2nd January 2017) Authors: Vargas, Patrick T.; Duff, Brittany R. L.; Faber, Ronald J. Journal: Journal of advertising Issue: Volume 46:Issue 1(2017) Page Start: 101 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
60. A Primer on Using Behavioral Data for Testing Theories in Advertising Research. Issue 1 (2nd January 2017) Authors: Liu-Thompkins, Yuping; Malthouse, Edward C. Journal: Journal of advertising Issue: Volume 46:Issue 1(2017) Page Start: 213 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗