1. "Are We All in This Together?": Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism. Issue 6 (12th July 2021) Authors: Yang, Jing; Mundel, Juan Journal: Journal of promotion management Issue: Volume 27:Issue 6(2021) Page Start: 877 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Authentic Warmth in These Uncertain Times": The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses. Issue 2 (17th February 2023) Authors: Yang, Jing; Jiang, Mengtian (Montina); Kim, Taeyoung Journal: Journal of promotion management Issue: Volume 29:Issue 2(2023) Page Start: 259 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. "Average-Sized" Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women. Issue 5 (20th October 2019) Authors: Lou, Chen; Tse, Caleb H.; Lwin, May O. Journal: Journal of advertising Issue: Volume 48:Issue 5(2019) Page Start: 512 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. "Branded, biased and it wants to sell a product": typical ad representations influence the effect of ad recognition: a mixed-method research. Issue 1 (2nd January 2020) Authors: Buvár, Ágnes; Orosz, Gábor Journal: International journal of advertising Issue: Volume 39:Issue 1(2020) Page Start: 32 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. "Don't Worry, We Are Here for You": Brands as External Source of Control during the Covid-19 Pandemic. Issue 3 (21st July 2021) Authors: Verlegh, Peeter W. J.; Bernritter, Stefan F.; Gruber, Verena; Schartman, Noud; Sotgiu, Francesca Journal: Journal of advertising Issue: Volume 50:Issue 3(2021) Page Start: 262 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. "I'm (Not) Offended by Whom I See!" The Role of Culture and Model Ethnicity in Shaping Consumers' Responses toward Offensive Nudity Advertising in Asia and Western Europe. Issue 1 (25th April 2022) Authors: Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara; Tsang, Lennon Journal: Journal of advertising Issue: Volume 51:Issue 1(2022) Page Start: 57 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. "It's Not All About the Money…". (2017) Authors: Popova, Ivet Journal: Journal of promotional communications Issue: Volume 5:Number 1(2017) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. "Role" of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising. Issue 1 (2nd January 2021) Authors: Kelling, Kimberly; Tham, Samuel Journal: Journal of interactive advertising Issue: Volume 21:Issue 1(2021) Page Start: 68 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. "Someone Should Do Something": Replication and an Agenda for Collective Action. Issue 1 (2nd January 2016) Authors: Kerr, Gayle; Schultz, Don E.; Lings, Ian Journal: Journal of advertising Issue: Volume 45:Issue 1(2016) Page Start: 4 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. "Tax" and "Fee" Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage. (2nd November 2017) Authors: Muralidharan, Sidharth; Sheehan, Kim Journal: Journal of promotion management Issue: Volume 23:Number 6(2017) Page Start: 851 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗