41. A Disclosure of the Set of Intangible Resources: A Value-Based Snapshot of the Strategic Capital. (3rd July 2016) Authors: Maria Battagello, Franco; Grimaldi, Michele; Cricelli, Livio Journal: Journal of promotion management Issue: Volume 22:Number 4(2016) Page Start: 588 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
42. A Double-Edged Sword? – the Impact of Foreign Accents on Service Communication Outcomes. Issue 8 (17th November 2022) Authors: Yang, Chun; Li, Ruobing Journal: Journal of promotion management Issue: Volume 28:Issue 8(2022) Page Start: 1190 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
43. A first step in unraveling synced advertising effectiveness. Issue 1 (2nd March 2021) Authors: Segijn, Claire M.; Voorveld, Hilde A. M. Journal: International journal of advertising Issue: Volume 40:Issue 1(2021) Page Start: 124 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
44. A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising. Issue 5 (20th October 2021) Authors: Milfeld, Tyler; Haley, Eric; Flint, Daniel J. Journal: Journal of advertising Issue: Volume 50:Issue 5(2021) Page Start: 603 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
45. A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials. Issue 5 (2nd September 2016) Authors: Hatzithomas, Leonidas; Boutsouki, Christina; Ziamou, Paschalina Journal: International journal of advertising Issue: Volume 35:Issue 5(2016) Page Start: 888 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
46. A Look into the Future of Crisis Messaging. As technology rapidly advances, companies should embrace live-streaming in their next crisis statement. (2017) Authors: Kaczmarek, Natalia Journal: Journal of promotional communications Issue: Volume 5:Number 1(2017) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
47. A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors. Issue 7 (2nd October 2020) Authors: Lwin, May O.; Yee, Andrew Z. H.; Lau, Jerrald; Ng, Janelle S.; Lam, Jocelin Y.; Cayabyab, Ysa Marie; Malik, Shelly; Vijaya, K. Journal: International journal of advertising Issue: Volume 39:Issue 7(2020) Page Start: 990 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
48. A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms. Issue 3 (27th May 2019) Authors: Segijn, Claire M.; Eisend, Martin Journal: Journal of advertising Issue: Volume 48:Issue 3(2019) Page Start: 313 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
49. A Meta-Analysis of the Effects of Disclosing Sponsored Content. Issue 3 (26th May 2020) Authors: Eisend, Martin; van Reijmersdal, Eva A.; Boerman, Sophie C.; Tarrahi, Farid Journal: Journal of advertising Issue: Volume 49:Issue 3(2020) Page Start: 344 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
50. A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects. Issue 4 (2nd October 2017) Authors: Chang, Chingching Journal: Journal of advertising Issue: Volume 46:Issue 4(2017) Page Start: 487 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗