21. 'If I could, I would': Desire Among Low Capital Consumers. (2013) Authors: OʼConnor, Amy Journal: Journal of promotional communications Issue: Volume 1:Number 1(2013) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
22. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands. Issue 1 (2nd January 2016) Authors: Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. Journal: International journal of advertising Issue: Volume 35:Issue 1(2016) Page Start: 42 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
23. 'Lung cancer? He must be a smoker.' An Exploration into the Stigmatisation of Lung Cancer Patients. (2015) Authors: Mahoney, Shauna Journal: Journal of promotional communications Issue: Volume 3:Number 2(2015) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
24. 'Shopping for Politics': Does young people's relationship with brands affect their relationship with politics?. (2014) Authors: Russ-Constant, Lauren Journal: Journal of promotional communications Issue: Volume 2:Number 1(2014) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
25. 'The Shonda Gaze': The Effects of Television and Black Female Identity in the UK. (2017) Authors: Asare, Roxanne Journal: Journal of promotional communications Issue: Volume 5:Number 3(2017) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
26. 'We' are more likely to endorse than 'I': the effects of self-construal and brand symbolism on consumers' online brand endorsements. Issue 1 (2nd January 2017) Authors: Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, Peeter W.J.; Smit, Edith G. Journal: International journal of advertising Issue: Volume 36:Issue 1(2017) Page Start: 107 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
27. 'Where I come from' determines, 'how I construe my future': the fit effect of culture, temporal distance, and construal level. Issue 2 (4th March 2018) Authors: Kim, Dong Hoo; Sung, Yongjun; Drumwright, Minette Journal: International journal of advertising Issue: Volume 37:Issue 2(2018) Page Start: 270 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
28. A Bibliometric History of the Journal of Promotion Management (1992–2019). Issue 1 (2nd January 2020) Authors: Kumar, Satish; Spais, George S.; Kumar, Divesh; Sureka, Riya Journal: Journal of promotion management Issue: Volume 26:Issue 1(2020) Page Start: 97 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
29. A Biographical Study of Mobile Phones as Cherished Possessions. (2017) Authors: Gilbert, Danica Journal: Journal of promotional communications Issue: Volume 5:Number 3(2017) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
30. A close look at research on pursuing the right formula for cause-related marketing advertising. Issue 1 (2nd January 2023) Authors: Chang, Chun-Tuan; Cheng, Zhao-Hong; Lee, Yu-Kang; Chang, Chia-Han Journal: International journal of advertising Issue: Volume 42:Issue 1(2023) Page Start: 96 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗