81. Angry Birds vs. Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering. Issue 4 (2nd October 2021) Authors: Chinchanachokchai, Sydney; Duff, Brittany R. L.; Faber, Ronald J. Journal: Journal of current issues and research in advertising Issue: Volume 42:Issue 4(2021) Page Start: 411 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
82. Are "Well-Told" Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs. Issue 3 (1st September 2020) Authors: Rodgers, Shelly; Stemmle, Jon Journal: Journal of current issues and research in advertising Issue: Volume 41:Issue 3(2020) Page Start: 257 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
83. Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions. Issue 2 (13th August 2020) Authors: de Gregorio, Federico; Windels, Kasey Journal: Journal of advertising Issue: Volume 50:Issue 2(2021) Page Start: 207 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
84. Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective. Issue 6 (18th August 2022) Authors: Borchers, Nils S.; Hagelstein, Jens; Beckert, Johannes Journal: International journal of advertising Issue: Volume 41:Issue 6(2022) Page Start: 974 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
85. Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil. Issue 6 (2nd November 2017) Authors: Koinig, Isabell; Diehl, Sandra; Mueller, Barbara Journal: International journal of advertising Issue: Volume 36:Issue 6(2017) Page Start: 945 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
86. Are Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness. Issue 2 (2nd July 2016) Authors: Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung Journal: Journal of current issues and research in advertising Issue: Volume 37:Issue 2(2016) Page Start: 165 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
87. Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness. Issue 1 (2nd January 2022) Authors: Lee, Susanna S.; Johnson, Benjamin K. Journal: International journal of advertising Issue: Volume 41:Issue 1(2022) Page Start: 30 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
88. Are we who we follow? Computationally analyzing human personality and brand following on Twitter. Issue 5 (4th July 2019) Authors: Yun, Joseph T.; Pamuksuz, Utku; Duff, Brittany R. L. Journal: International journal of advertising Issue: Volume 38:Issue 5(2019) Page Start: 776 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
89. Artificial intelligence ecosystems for marketing communications. Issue 1 (2nd January 2023) Authors: Malthouse, Edward; Copulsky, Jonathan Journal: International journal of advertising Issue: Volume 42:Issue 1(2023) Page Start: 128 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
90. Artificial Intelligence in Advertising Creativity. Issue 1 (9th November 2020) Authors: Vakratsas, Demetrios; Wang, Xin (Shane) Journal: Journal of advertising Issue: Volume 50:Issue 1(2021) Page Start: 39 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗