71. An expert with whom i can identify: the role of narratives in influencer marketing. Issue 7 (3rd October 2021) Authors: Feng, Yang; Chen, Huan; Kong, Qian Journal: International journal of advertising Issue: Volume 40:Issue 7(2021) Page Start: 972 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
72. An Exploration of Advertorials Used to Attract Foreign Direct Investment. Issue 1 (2nd January 2020) Authors: Wilson, Rick T.; Baack, Daniel W. Journal: Journal of current issues and research in advertising Issue: Volume 41:Issue 1(2020) Page Start: 36 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
73. An integrated model of congruence and credibility in celebrity endorsement. Issue 7 (14th September 2022) Authors: Lee, Jung-Sook; Chang, Hua; Zhang, Lingling Journal: International journal of advertising Issue: Volume 41:Issue 7(2022) Page Start: 1358 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
74. An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data. Issue 1 (25th April 2022) Authors: Lee, Mi Hyun; Kim, Su Jung; Yoon, Sang-Hyeak; Park, Sungho Journal: Journal of advertising Issue: Volume 51:Issue 1(2022) Page Start: 76 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
75. An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions. Issue 1 (2nd January 2023) Authors: Ang, L.; Buzeta, C.; Hirose, M.; van Loggerenberg, M. J. C.; van Noort, G.; Uribe, R.; Voorveld, H. A. M. Journal: International journal of advertising Issue: Volume 42:Issue 1(2023) Page Start: 181 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
76. An introduction to the special issue on native and covert advertising formats. Issue 1 (2nd January 2020) Authors: Evans, Nathaniel J.; Wojdynski, Bartosz Journal: International journal of advertising Issue: Volume 39:Issue 1(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
77. An Investigation of Brand-Related User-Generated Content on Twitter. Issue 2 (3rd April 2017) Authors: Liu, Xia; Burns, Alvin C.; Hou, Yingjian Journal: Journal of advertising Issue: Volume 46:Issue 2(2017) Page Start: 236 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
78. An investigation of the influence of cinema environment on advertising effectiveness. Issue 4 (4th July 2018) Authors: Yuan, Sheng Journal: International journal of advertising Issue: Volume 37:Issue 4(2018) Page Start: 591 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
79. An Investigation of the Interplay Between Regulatory Fit and Image–Message Congruence in Fundraising Messages. Issue 1 (2nd January 2019) Authors: Hong, Ji Mi; Lee, Wei-Na Journal: Journal of current issues and research in advertising Issue: Volume 40:Issue 1(2019) Page Start: 105 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
80. Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework. Issue 5 (20th October 2022) Authors: Royne Stafford, Marla; Taylor, Charles R. Journal: Journal of advertising Issue: Volume 51:Issue 5(2022) Page Start: 624 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗