61. Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising. Issue 4 (19th May 2023) Authors: Beckert, Johannes; Naderer, Brigitte Journal: International journal of advertising Issue: Volume 42:Issue 4(2023) Page Start: 641 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
62. Advertising to the masses: the effects of crowding on the attention to place-based advertising. Issue 3 (4th May 2018) Authors: Wilson, Rick T.; Suh, Taewon Journal: International journal of advertising Issue: Volume 37:Issue 3(2018) Page Start: 402 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
63. African American Consumers' Evaluations of Ethnically Primed Advertisements. Issue 1 (2nd January 2016) Authors: Zúñiga, Miguel A. Journal: Journal of advertising Issue: Volume 45:Issue 1(2016) Page Start: 94 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
64. Again and again: exploring the influence of disclosure repetition on children's cognitive processing of product placement. Issue 5 (3rd July 2020) Authors: Spielvogel, Ines; Naderer, Brigitte; Matthes, Jörg Journal: International journal of advertising Issue: Volume 39:Issue 5(2020) Page Start: 611 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
65. AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion. Issue 8 (30th December 2021) Authors: Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun Journal: International journal of advertising Issue: Volume 40:Issue 8(2021) Page Start: 1366 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
66. All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self. Issue 5 (3rd July 2020) Authors: Panigyrakis, George; Panopoulos, Anastasios; Koronaki, Eirini Journal: International journal of advertising Issue: Volume 39:Issue 5(2020) Page Start: 699 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
67. Amazon's Mechanical Turk: A Comment. Issue 1 (2nd January 2017) Authors: Ford, John B. Journal: Journal of advertising Issue: Volume 46:Issue 1(2017) Page Start: 156 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
68. An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems. Issue 4 (8th August 2019) Authors: Malthouse, Edward C.; Hessary, Yasaman Kamyab; Vakeel, Khadija Ali; Burke, Robin; Fudurić, Morana Journal: Journal of advertising Issue: Volume 48:Issue 4(2019) Page Start: 366 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
69. An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk. Issue 1 (2nd January 2017) Authors: Kees, Jeremy; Berry, Christopher; Burton, Scot; Sheehan, Kim Journal: Journal of advertising Issue: Volume 46:Issue 1(2017) Page Start: 141 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
70. An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising. Issue 1 (2nd January 2019) Authors: Lee, Heejun; Cho, Chang-Hoan Journal: International journal of advertising Issue: Volume 38:Issue 1(2019) Page Start: 97 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗