41. Addendum. Issue 6 (2nd November 2017) Journal: International journal of advertising Issue: Volume 36:Issue 6(2017) Page Start: 994 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
42. Adolescents' responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure. Issue 2 (17th February 2020) Authors: Youn, Seounmi; Shin, Wonsun Journal: International journal of advertising Issue: Volume 39:Issue 2(2020) Page Start: 213 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
43. Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies. Issue 6 (1st November 2016) Authors: Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina Journal: International journal of advertising Issue: Volume 35:Issue 6(2016) Page Start: 970 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
44. Advancing Computational Advertising: Conceptualization of the Field and Future Directions. Issue 4 (7th August 2020) Authors: Huh, Jisu; Malthouse, Edward C. Journal: Journal of advertising Issue: Volume 49:Issue 4(2020) Page Start: 367 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
45. Advertising Agricultural Biotechnology: Metaphors and Controversial Products. Issue 2 (3rd May 2020) Authors: Delbaere, Marjorie; Groth, Spencer; Moreland, Marina Journal: Journal of current issues and research in advertising Issue: Volume 41:Issue 2(2020) Page Start: 191 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
46. Advertising and COVID-19. Issue 5 (3rd July 2020) Authors: R. Taylor, Charles Journal: International journal of advertising Issue: Volume 39:Issue 5(2020) Page Start: 587 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
47. Advertising and privacy: an overview of past research and a research agenda. Issue 1 (2nd January 2023) Authors: Boerman, Sophie C.; Smit, Edith G. Journal: International journal of advertising Issue: Volume 42:Issue 1(2023) Page Start: 60 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
48. Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend. Issue 1 (2nd January 2016) Authors: Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; Sharp, Byron Journal: Journal of advertising Issue: Volume 45:Issue 1(2016) Page Start: 139 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
49. Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance. Issue 3 (21st July 2021) Authors: Shoenberger, Heather; Kim, Eunjin (Anna); Sun, Yuan Journal: Journal of advertising Issue: Volume 50:Issue 3(2021) Page Start: 253 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
50. Advertising for Luxury and Fashion Goods: An Emerging Area. Issue 3 (3rd May 2016) Authors: Taylor, Charles R. Journal: International journal of advertising Issue: Volume 35:Issue 3(2016) Page Start: 389 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗