61. Digitale Transformation oder digitale Disruption im Handel : vom Point-of-Sale zum Point-of-Decision im Digital Commerce /: vom Point-of-Sale zum Point-of-Decision im Digital Commerce. (2016) Editors: Heinemann, Gerrit; Gehrckens, H. Mathias; Wolters, Uly J; dgroup GmbH, Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
62. Distribution strategy : the BESTX method for sustainably managing networks and channels /: the BESTX method for sustainably managing networks and channels. (©2019) Authors: Moretti, Livio Record Type: Book Extent: 1 online resource (223 p.) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
63. Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers. Issue 4 (7th August 2020) Authors: Billore, Aditya; Jayasimha, K. R.; Sadh, Ashish; Nambudiri, Ranjeet Journal: Journal of global marketing Issue: Volume 33:Issue 4(2020) Page Start: 225 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
64. Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers. Issue 4 (7th August 2020) Authors: Billore, Aditya; Jayasimha, K. R.; Sadh, Ashish; Nambudiri, Ranjeet Journal: Journal of global marketing Issue: Volume 33:Issue 4(2020) Page Start: 225 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
65. Do Consumers Acculturated to Global Consumer Culture Buy More Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising. Issue 4 (8th August 2019) Authors: Czarnecka, Barbara; Schivinski, Bruno Journal: Journal of global marketing Issue: Volume 32:Issue 4(2019) Page Start: 219 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
66. Do Consumers Discriminate Against Foreign Companies Even When They are Green?. Issue 1 (1st January 2018) Authors: Park, Yung-Hwal; Lehnert, Kevin; Kalliny, Morris Journal: Journal of global marketing Issue: Volume 31:Issue 1(2018) Page Start: 31 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
67. Do consumers follow their heart or mind when purchasing global brands? Empirical insights. Issue 1 (1st January 2023) Authors: Naseem, Nayyer; Yaprak, Attila Journal: Journal of global marketing Issue: Volume 36:Issue 1(2023) Page Start: 42 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
68. Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?. Issue 3 (9th June 2022) Authors: Vera-Martínez, Jorge; Alvarado-Herrera, Alejandro; Currás-Pérez, Rafael Journal: Journal of global marketing Issue: Volume 35:Issue 3(2022) Page Start: 193 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
69. Do Islamic Ethics Influence Consumers' Reaction to Advertising Messages of Certain Foods? Tracking Consumers' Reaction Using fMRI Technology. Issue 5 (20th October 2022) Authors: Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K.; Al Halbadi, Salem Mohamed Journal: Journal of global marketing Issue: Volume 35:Issue 5(2022) Page Start: 349 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
70. Does Image Matter While Shopping for a Smartphone? A Cross-Cultural Study of Indian and Canadian Consumers. Issue 2 (15th March 2018) Authors: Kaur, Kuljit; Soch, Harmeen Journal: Journal of global marketing Issue: Volume 31:Issue 2(2018) Page Start: 142 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗