11. An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis. Issue 5 (19th October 2016) Authors: Vukasović, Tina Journal: Journal of global marketing Issue: Volume 29:Issue 5(2016) Page Start: 251 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
12. An Empirical Study of Latitude of Quantity Acceptance (LQA) in an Emerging Economy: India. Issue 2 (15th March 2018) Authors: Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy Journal: Journal of global marketing Issue: Volume 31:Issue 2(2018) Page Start: 111 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
13. Analyzing Customers' Switching Intentions in the Telecom Sector. Issue 3 (26th May 2016) Authors: Kaur Sahi, Gurjeet; Sambyal, Ritika; Sekhon, Harjit Singh Journal: Journal of global marketing Issue: Volume 29:Issue 3(2016) Page Start: 156 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
14. Analyzing the "Mindfulness" of Young Indian Consumers in their Fashion Consumption. Issue 5 (19th October 2020) Authors: Gadhavi, Priti; Sahni, Harleen Journal: Journal of global marketing Issue: Volume 33:Issue 5(2020) Page Start: 417 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
15. Analyzing the Association between Bottom of the Pyramid (BoP) and Export Performance in Born Global Firms: A FGLS Model Approval between 2011 and 2021. Issue 2 (15th March 2023) Authors: Escandon-Barbosa, Diana; Castro-Aristizabal, Geovanny; Ramirez-Urraya, Agustín; Hurtado-Ayala, Andrea Journal: Journal of global marketing Issue: Volume 36:Issue 2(2023) Page Start: 127 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
16. Announcement. Issue 1 (1st January 2020) Journal: Journal of global marketing Issue: Volume 33:Issue 1(2020) Page Start: 64 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
17. Antecedents of Consumer Economic Nationalism: The Role of Need for Cognition and Cosmopolitanism. Issue 2 (15th March 2022) Authors: Yang, Yanjiao; Farrell, Carlyle; Lin, Xiaohua Journal: Journal of global marketing Issue: Volume 35:Issue 2(2022) Page Start: 148 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
18. Approach or Avoidance? The Dual Role of Face in Fashion Consumption. Issue 2 (14th March 2020) Authors: Wang, Wangshuai; Zhang, Xin-an; Li, Jie; Sun, Gong Journal: Journal of global marketing Issue: Volume 33:Issue 2(2020) Page Start: 103 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
19. Arab-Muslim Americans' personality riddle and consumer ethnocentrism. Issue 2 (12th May 2021) Authors: Al Ganideh, Saeb F.; Awudu, Iddrisu Journal: Journal of global marketing Issue: Volume 34:Issue 2(2021) Page Start: 110 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
20. Architectures for e-Business systems : building the foundation for tomorrow's success /: building the foundation for tomorrow's success. (©2002) Other Names: Purba, Sanjiv Record Type: Book Extent: 1 online resource (xvii, 800 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗