1. 20 Years of brand personality: a bibliometric review and research agenda. Issue 4 (July 2018) Authors: Radler, Viktoria Journal: Journal of brand management Issue: Volume 25:Issue 4(2018) Page Start: 370 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A lovable personality: The effect of brand personality on brand love. Issue 5 (September 2016) Authors: Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj Journal: Journal of brand management Issue: Volume 23:Issue 5(2016) Page Start: 97 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting. Issue 2 (March 2018) Authors: Park-Poaps, Haesun; Kang, Jiyun Journal: Journal of brand management Issue: Volume 25:Issue 2(2018) Page Start: 185 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Antecedents and consequences of participation in brand communities: a literature review. Issue 4 (July 2018) Authors: Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia Journal: Journal of brand management Issue: Volume 25:Issue 4(2018) Page Start: 277 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Brand fidelity: a relationship maintenance perspective. Issue 6 (November 2018) Authors: Grace, Debra; Ross, Mitchell; King, Ceridwyn Journal: Journal of brand management Issue: Volume 25:Issue 6(2018) Page Start: 577 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Brand network communities: Leveraging brand relationships within the supply-chain. Issue 6 (November 2017) Authors: Hawkins, Matthew Journal: Journal of brand management Issue: Volume 24:Issue 6(2017) Page Start: 516 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements. Issue 5 (September 2016) Authors: Shin, Hyunju; Casidy, Riza; Yoon, Alyssa; Yoon, So-Hyang Journal: Journal of brand management Issue: Volume 23:Issue 5(2016) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Brands using historical references: a consumers' perspective. Issue 2 (March 2018) Authors: Pecot, Fabien; Barnier, Virginie Journal: Journal of brand management Issue: Volume 25:Issue 2(2018) Page Start: 171 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Cross-category indulgence: Why do some premium brands grow during recession?. Issue 5 (September 2016) Authors: Mark, Tanya; Southam, Colette; Bulla, Jan; Meza, Sergio Journal: Journal of brand management Issue: Volume 23:Issue 5(2016) Page Start: 114 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Does brand authenticity alleviate the effect of brand scandals?. Issue 4 (July 2018) Authors: Guèvremont, Amélie; Grohmann, Bianca Journal: Journal of brand management Issue: Volume 25:Issue 4(2018) Page Start: 322 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗