11. A Mixed Methods Examination of How People Assess the Credibility of Sources Used by Public Relations Practitioners. Issue 1 (2nd January 2020) Authors: O'Neil, Julie; Eisenmann, Marianne; Holman, Maggie Journal: Journal of promotion management Issue: Volume 26:Issue 1(2020) Page Start: 75 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
12. A Netnography Study on Memorable Cultural Tourism Experiences: Insights from Asian Cultural Heritage Site Tourists. Issue 2 (17th February 2023) Authors: Saleem, Salman; Umar, Rana Muhammad Journal: Journal of promotion management Issue: Volume 29:Issue 2(2023) Page Start: 280 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
13. A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling. Issue 1 (2nd January 2023) Authors: Bansal, Amrita; Spais, George S.; Jain, Varsha Journal: Journal of promotion management Issue: Volume 29:Issue 1(2023) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
14. A Qualitative Study of Advertising Art: Awareness and Adoption of Art in Advertisements within a Jordanian Context. Issue 3 (29th October 2020) Authors: Tokajian, Cynthia; Irshaidat, Rand Journal: Journal of promotion management Issue: Volume 27:Issue 3(2021) Page Start: 359 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
15. A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts. Issue 2 (6th October 2020) Authors: Lou, Chen; Ma, Wenjuan; Feng, Yang Journal: Journal of promotion management Issue: Volume 27:Issue 2(2021) Page Start: 278 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
16. A Study on the Influence of Eco-Labels and Green Advertising on Green Brand Equity in Emerging Market. Issue 2 (17th February 2023) Authors: Nguyen-Viet, Bang Journal: Journal of promotion management Issue: Volume 29:Issue 2(2023) Page Start: 205 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
17. Ad Creativity via Augmented Reality Technology in Online Video Ads: the Differential Role of Novelty, Message Usefulness, and Ad-Consumer Association. Issue 6 (19th September 2019) Authors: Feng, Yang; Xie, Quan Journal: Journal of promotion management Issue: Volume 25:Issue 6(2019) Page Start: 907 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
18. Adoption of Online Social Networks to Communicate with Financial Institutions. (4th March 2017) Authors: Arteaga Sánchez, R.; López, F. J. Martínez; García Ordaz, M.; Sánchez-Franco, M. J.; Yousafzai, Shumaila Y. Journal: Journal of promotion management Issue: Volume 23:Number 2(2017) Page Start: 228 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
19. Advertising and Peer Influences on Teen and Young Adolescent Alcohol Consumption Decisions: A Theory-of-Reasoned-Action Approach. Issue 3 (30th October 2020) Authors: Sciglimpaglia, Donald; Tarr, Emily K.; Brodowsky, Glen H. Journal: Journal of promotion management Issue: Volume 27:Issue 3(2021) Page Start: 417 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
20. Advertising Implications of Millennials' Motives and Device-Platform Consideration Sets: An Exploratory Study. (2nd January 2016) Authors: Kassaye, W. Wossen; Hutto, Alexandra Journal: Journal of promotion management Issue: Volume 22:Number 1(2016) Page Start: 16 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗