1. "Are We All in This Together?": Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism. Issue 6 (12th July 2021) Authors: Yang, Jing; Mundel, Juan Journal: Journal of promotion management Issue: Volume 27:Issue 6(2021) Page Start: 877 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "Authentic Warmth in These Uncertain Times": The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses. Issue 2 (17th February 2023) Authors: Yang, Jing; Jiang, Mengtian (Montina); Kim, Taeyoung Journal: Journal of promotion management Issue: Volume 29:Issue 2(2023) Page Start: 259 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. "Tax" and "Fee" Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage. (2nd November 2017) Authors: Muralidharan, Sidharth; Sheehan, Kim Journal: Journal of promotion management Issue: Volume 23:Number 6(2017) Page Start: 851 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. A Bibliometric History of the Journal of Promotion Management (1992–2019). Issue 1 (2nd January 2020) Authors: Kumar, Satish; Spais, George S.; Kumar, Divesh; Sureka, Riya Journal: Journal of promotion management Issue: Volume 26:Issue 1(2020) Page Start: 97 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users. Issue 4 (19th May 2023) Authors: Hazari, Sunil; Sethna, Beheruz N. Journal: Journal of promotion management Issue: Volume 29:Issue 4(2023) Page Start: 491 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. A Content Analysis of Bonus Pack Promotions. (2nd November 2017) Authors: Carlson, Jay Journal: Journal of promotion management Issue: Volume 23:Number 6(2017) Page Start: 930 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads. (2nd November 2018) Authors: Hong, Ji Mi; Lee, Wei-Na Journal: Journal of promotion management Issue: Volume 24:Number 6(2018) Page Start: 820 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. A Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility. Issue 4 (7th June 2019) Authors: Colton, Deborah A.; Poploski, Sharon P. Journal: Journal of promotion management Issue: Volume 25:Issue 4(2019) Page Start: 609 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. A Disclosure of the Set of Intangible Resources: A Value-Based Snapshot of the Strategic Capital. (3rd July 2016) Authors: Maria Battagello, Franco; Grimaldi, Michele; Cricelli, Livio Journal: Journal of promotion management Issue: Volume 22:Number 4(2016) Page Start: 588 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. A Double-Edged Sword? – the Impact of Foreign Accents on Service Communication Outcomes. Issue 8 (17th November 2022) Authors: Yang, Chun; Li, Ruobing Journal: Journal of promotion management Issue: Volume 28:Issue 8(2022) Page Start: 1190 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗