1. 'Hottest brand, coolest pedagogy': approaches to corporate branding in Singapore's higher education sector. Issue 1 (2nd January 2016) Authors: NG, Carl Jon Way Journal: Journal of marketing for higher education Issue: Volume 26:Issue 1(2016) Page Start: 41 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. 'Just like studying abroad': an analysis of the online promotional videos of Thai university international programmes. Issue 2 (2nd July 2020) Authors: Kraus, Harald; Burford, James Journal: Journal of marketing for higher education Issue: Volume 30:Issue 2(2020) Page Start: 203 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice. Issue 2 (3rd July 2018) Authors: James-MacEachern, Melissa Journal: Journal of marketing for higher education Issue: Volume 28:Issue 2(2018) Page Start: 247 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. A day at the university fair: 'hot' brands, 'house of brands' and promotional tactics in higher education. Issue 2 (3rd July 2019) Authors: Missaghian, Rod; Pizarro Milian, Roger Journal: Journal of marketing for higher education Issue: Volume 29:Issue 2(2019) Page Start: 153 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. A latent-class discrete-choice model of demand for economics electives: a case study on the challenge to increase enrollment. Issue 1 (2nd January 2018) Authors: Dillingham, Reginald T.; Breffle, William S.; Kelly, Matthew C. Journal: Journal of marketing for higher education Issue: Volume 28:Issue 1(2018) Page Start: 113 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. A netnographic analysis of prospective international students' decision-making process: implications for institutional branding of American universities in the emerging markets. Issue 2 (2nd July 2016) Authors: Gai, Lili; Xu, Chunhao; Pelton, Lou E. Journal: Journal of marketing for higher education Issue: Volume 26:Issue 2(2016) Page Start: 181 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Achieving university libraries user loyalty through user satisfaction: the role of service quality. Issue 1 (2nd January 2022) Authors: Twum, Kojo Kakra; Adams, Matilda; Budu, Stephen; Budu, Rosina Akuokor Anati Journal: Journal of marketing for higher education Issue: Volume 32:Issue 1(2022) Page Start: 54 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Advertising online by educational institutions and students' reaction: a study of Malaysian Universities. Issue 2 (2nd July 2016) Authors: Jan, Muhammad Tahir; Ammari, Djihane Journal: Journal of marketing for higher education Issue: Volume 26:Issue 2(2016) Page Start: 168 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Alternative pathways to legitimacy: promotional practices in the Ontario for-profit college sector. Issue 1 (2nd January 2017) Authors: Pizarro Milian, Roger; Quirke, Linda Journal: Journal of marketing for higher education Issue: Volume 27:Issue 1(2017) Page Start: 77 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. An investigation into the influential factors that impact consumer decision-making among prospective online MBA students. Issue 2 (3rd July 2022) Authors: Jeckells, Harriet Journal: Journal of marketing for higher education Issue: Volume 32:Issue 2(2022) Page Start: 278 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗