1. Social Norms and Fundraising: The Trade-Off Between Enhanced Donations and Donor Identity Esteem. Issue 4 (1st October 2016) Authors: Shang, Jen; Sargeant, Adrian Journal: Journal of nonprofit & public sector marketing Issue: Volume 28:Issue 4(2016) Page Start: 351 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Corporate Rebranding: An Employee-Focused Nonprofit Case Study. Issue 4 (1st October 2016) Authors: Chad, Paul Journal: Journal of nonprofit & public sector marketing Issue: Volume 28:Issue 4(2016) Page Start: 327 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study. Issue 4 (1st October 2016) Authors: Boenigk, Silke; Leipnitz, Sigrun Journal: Journal of nonprofit & public sector marketing Issue: Volume 28:Issue 4(2016) Page Start: 364 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Celebrity Endorsement and Involvement With the Social Cause in Nonprofit Organizations. Issue 4 (1st October 2016) Authors: de los Salmones, Mª del Mar García; Dominguez, Rafael Journal: Journal of nonprofit & public sector marketing Issue: Volume 28:Issue 4(2016) Page Start: 309 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. End of Volume Editorial Board. Issue 4 (1st October 2016) Journal: Journal of nonprofit & public sector marketing Issue: Volume 28:Issue 4(2016) Page Start: ebi Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The Responsiveness of Households to Energy Demand Management Initiatives: Segmenting by Household Types. Issue 4 (1st October 2016) Authors: Kleinschafer, Jodie; Morrison, Mark Journal: Journal of nonprofit & public sector marketing Issue: Volume 28:Issue 4(2016) Page Start: 287 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. How Economic Tropes Affect Attitudes Toward Social Welfare Policies. Issue 3 (27th May 2019) Authors: Rose, Alexander S.; Rose, Randall L.; Lamberton, Cait Journal: Journal of nonprofit & public sector marketing Issue: Volume 31:Issue 3(2019) Page Start: 303 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. How to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices. Issue 3 (27th May 2019) Authors: Vaikunthavasan, Sathana; Jebarajakirthy, Charles; Shankar, Amit Journal: Journal of nonprofit & public sector marketing Issue: Volume 31:Issue 3(2019) Page Start: 274 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The Impact of Peer, Politician, and Celebrity Endorsements on Volunteering: A Field Experiment with English Students. Issue 3 (27th May 2019) Authors: John, Peter; James, Oliver; Moseley, Alice; Ryan, Matt; Richardson, Liz; Stoker, Gerry Journal: Journal of nonprofit & public sector marketing Issue: Volume 31:Issue 3(2019) Page Start: 328 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The Difference a Smile Makes: Effective Use of Imagery by Children's Nonprofit Organizations. Issue 3 (27th May 2019) Authors: Jordan, Sara Rene; Rudeen, Stephanie; Hu, Deyu; Diotalevi, Jaina L.; Brown, Frederick I.; Miskovic, Phillip; Yang, HuiShan; Colonna, Meredith; Draper, Danielle Journal: Journal of nonprofit & public sector marketing Issue: Volume 31:Issue 3(2019) Page Start: 227 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗