41. Framing in Political Evaluations. An Empirical Study on the Role of Positive and Negative Comparisons in Affect and Preference Construction. Issue 1 (29th March 2021) Authors: Jabłońska, Magdalena; Falkowski, Andrzej Journal: Journal of political marketing Issue: Volume 20:Issue 1(2021) Page Start: 4 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
42. From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation. Issue 4 (1st October 2020) Authors: Ormrod, Robert P. Journal: Journal of political marketing Issue: Volume 19:Issue 4(2020) Page Start: 331 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
43. From the Editor-in-Chief. Issue 1 (2nd April 2020) Authors: Newman, Bruce I. Journal: Journal of political marketing Issue: Volume 19:Issue 1/2(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
44. From the Editor-in-Chief. Issue 1 (2nd January 2017) Authors: Newman, Bruce Journal: Journal of political marketing Issue: Volume 16:Issue 1(2017) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
45. From the Editor-in-Chief. Issue 1 (2nd January 2018) Authors: Newman, Bruce I. Journal: Journal of political marketing Issue: Volume 17:Issue 1(2018) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
46. Getting out the Black Vote in Washington DC: A Field Experiment. Issue 3 (19th August 2021) Authors: Scott, Jamil S.; Michelson, Melissa R.; DeMora, Stephanie L. Journal: Journal of political marketing Issue: Volume 20:Issue 3/4(2021) Page Start: 289 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
47. How Language Can Influence Political Marketing Strategy and a Candidate's Image: Effect of Presidential Candidates' Language Intensity and Experience on College Students' Ratings of Source Credibility. Issue 4 (1st October 2016) Authors: Clementson, David E.; Pascual-Ferrá, Paola; Beatty, Michael J. Journal: Journal of political marketing Issue: Volume 15:Issue 4(2016) Page Start: 388 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
48. How Many Robocalls are too Many? Results from a Large-Scale Field Experiment. Issue 4 (1st October 2020) Authors: Zelizer, Adam Journal: Journal of political marketing Issue: Volume 19:Issue 4(2020) Page Start: 405 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
49. I Can Feel What You Feel: Emotion Exchanges in Twitter Conversations between Candidates and the Public. Issue 2 (20th May 2022) Authors: Paul, Newly; Sui, Mingxiao Journal: Journal of political marketing Issue: Volume 21:Issue 2(2022) Page Start: 175 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
50. Image repair in the aftermath of inaccurate polling: How the news media responded to getting it wrong in 1948 and 2016. Issue 1 (3rd April 2019) Authors: Myers, Cayce; Russell, Karen Journal: Journal of political marketing Issue: Volume 18:Issue 1/2(2019) Page Start: 148 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗