1. Museum marketing and strategy : designing missions, building audiences, generating revenue and resources /: designing missions, building audiences, generating revenue and resources. (2016) Other Names: Kotler, Neil G, 1941-; Kotler, Philip; Kotler, Wendy I, 1947-; Kotler, Neil G, 1941- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗