Museum marketing and strategy : designing missions, building audiences, generating revenue and resources /: designing missions, building audiences, generating revenue and resources. (2016)

Record Type:
Book
Title:
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources /: designing missions, building audiences, generating revenue and resources. (2016)
Main Title:
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Further Information:
Note: Neil G. Kotler, Philip Kotler, Wendy I. Kotler.
Other Names:
Kotler, Neil G, 1941-
Kotler, Philip
Kotler, Wendy I, 1947-
Kotler, Neil G, 1941-
Edition:
2nd ed
Publisher Details:
Place of publication not identified : Jossey-Bass
Publication Date:
2016
Extent:
1 online resource
Subjects:
069.068/4
Museums -- Planning
Museums -- Marketing
Museum attendance
Museum finance
Languages:
English
ISBNs:
9781119363743
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.92500
Ingest File:
02_079.xml