1. A Multi-Stage Model of Adoption of Online Buying in India. Issue 2 (15th March 2018) Authors: Rajaretnam, Jeyachandran; N. Sheth, Jagdish Journal: Journal of global marketing Issue: Volume 31:Issue 2(2018) Page Start: 60 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid. Issue 4 (8th August 2021) Authors: Sharma, Bodh Raj; Gupta, Nikita Journal: Journal of global marketing Issue: Volume 34:Issue 4(2021) Page Start: 308 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market. Issue 2 (15th March 2018) Authors: Dahiya, Rekha; , Gayatri Journal: Journal of global marketing Issue: Volume 31:Issue 2(2018) Page Start: 73 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. A Review of Sustainable Consumption (2000 to 2020): What We Know and What We Need to Know. Issue 5 (19th October 2020) Authors: Quoquab, Farzana; Mohammad, Jihad Journal: Journal of global marketing Issue: Volume 33:Issue 5(2020) Page Start: 305 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. A Systematic Literature Review and Bibliometric Analysis of Recycling Behavior. Issue 5 (19th October 2020) Authors: Phulwani, Payal R.; Kumar, Divesh; Goyal, Praveen Journal: Journal of global marketing Issue: Volume 33:Issue 5(2020) Page Start: 354 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country. Issue 3 (26th May 2020) Authors: Miocevic, Dario; Zdravkovic, Srdan Journal: Journal of global marketing Issue: Volume 33:Issue 3(2020) Page Start: 193 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Adoption of Environment-Friendly Cars: Direct vis-à-vis Mediated Effects of Government Incentives and Consumers' Environmental Concern across Global Car Markets. Issue 4 (8th August 2018) Authors: Chu, Wujin; Baumann, Chris; Hamin, Hamin; Hoadley, Susan Journal: Journal of global marketing Issue: Volume 31:Issue 4(2018) Page Start: 282 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Advances in Cross-cultural Research on Consumer Behavior and Business Strategies. Issue 5 (20th October 2018) Authors: Manrai, Ajay K. Journal: Journal of global marketing Issue: Volume 31:Issue 5(2018) Page Start: 293 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Advancing the Knowledge Frontier in Global Marketing. Issue 5 (19th October 2016) Authors: Manrai, Ajay K. Journal: Journal of global marketing Issue: Volume 29:Issue 5(2016) Page Start: 249 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Aliterate Consumers' Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising. Issue 2 (15th March 2022) Authors: Jae, Haeran; DelVecchio, Devon S. Journal: Journal of global marketing Issue: Volume 35:Issue 2(2022) Page Start: 115 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗