1. "012012 or 111000": preference for consumption pattern-seeking. (29th June 2020) Authors: Kim, Jungkeun; Cui, Yuanyuan (Gina); Hwang, Euejung; Franklin, Drew; Seo, Yuri Journal: European journal of marketing Issue: Volume 54:Number 9(2020) Page Start: 2171 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "012012 or 111000": preference for consumption pattern-seeking. (30th June 2020) Authors: Kim, Jungkeun; Cui, Yuanyuan (Gina); Hwang, Euejung; Franklin, Drew; Seo, Yuri Journal: European journal of marketing Issue: Volume 54:Number 9(2020) Page Start: 2171 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. "Being hooked" by a brand story: a view of regulatory focus. Issue 5 (11th May 2015) Authors: Lin, Chien-Huang; Chen, Ming-Yi Journal: European journal of marketing Issue: Volume 49:Issue 5/6(2015) Page Start: 692 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. "Brand play" versus "Brand attack": the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists. Issue 3 (14th May 2018) Authors: Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg Journal: Journal of product & brand management Issue: Volume 27:Issue 3(2018) Page Start: 334 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. "Doing good" while serving customers: Charting the social entrepreneurship and marketing interface. Issue 2 (16th October 2017) Authors: Roundy, Philip T. Journal: Journal of research in marketing and entrepreneurship Issue: Volume 19:Issue 2(2017) Page Start: 105 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. "Eat Your Greens": Increasing the Number of Days That Picky Toddlers Eat Vegetables. (June 2016) Authors: Clason, Eiskje R.; Meijer, Denise Other Names: Tapp Alan guest-editor. Journal: Social marketing quarterly Issue: Volume 22:Number 2(2016:Jun.) Page Start: 119 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. "Enjoy!" The Effects of Service Blessings on the Customer. Issue 1 (2nd January 2022) Authors: Schindler, Robert M.; Sen, Sandipan S.; Wiles, Judy A. Journal: Services marketing quarterly Issue: Volume 43:Issue 1(2022) Page Start: 110 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. "Fight or flight": coping responses to brand hate. Issue 3 (22nd December 2020) Authors: Bayarassou, Oula; Becheur, Imene; Valette-Florence, Pierre Journal: Journal of product & brand management Issue: Volume 30:Issue 3(2021) Page Start: 492 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. "From caged birds to women with wings": A perspective on consumption practices of new middle-class Indian women. (25th February 2020) Authors: Rangwala, Shenaz; Jayawardhena, Chanaka; Saxena, Gunjan Journal: European journal of marketing Issue: Volume 54:Number 11(2020) Page Start: 2803 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. "From caged birds to women with wings": A perspective on consumption practices of new middle-class Indian women. (26th February 2020) Authors: Rangwala, Shenaz; Jayawardhena, Chanaka; Saxena, Gunjan Journal: European journal of marketing Issue: Volume 54:Number 11(2020) Page Start: 2803 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗