Journal: Spanish journal of marketing-ESIC - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Journal Spanish journal of marketing-ESIC

1. A consumer engagement systematic review: synthesis and research agenda. Issue 3 (12th August 2020)

Authors:: Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 24:Issue 3(2020)
Page Start:: 283
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. A consumer engagement systematic review: synthesis and research agenda. Issue 3 (13th August 2020)

Authors:: Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 24:Issue 3(2020)
Page Start:: 283
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. A profile of mobile service users in a mature market: from "uninvolved pragmatics" to "potential switchers". Issue 3 (5th July 2020)

Authors:: Calvo-Porral, Cristina; Otero-Prada, Luis-Miguel
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 25:Issue 3(2021)
Page Start:: 425
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities. Issue 1 (16th February 2022)

Authors:: Casado-Aranda, Luis-Alberto; Sanchez-Fernandez, Juan
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 26:Issue 1(2022)
Page Start:: 3
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Antecedents and consequences of luxury brand engagement in social media. Issue 2 (1st August 2019)

Authors:: Brandão, Amélia; Pinho, Eva; Rodrigues, Paula
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 23:Issue 2(2019)
Page Start:: 163
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. Antecedents and consequences of luxury brand engagement in social media. Issue 2 (9th September 2019)

Authors:: Brandão, Amélia; Pinho, Eva; Rodrigues, Paula
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 23:Issue 2(2019)
Page Start:: 163
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

7. Antecedents of brand hate in the fast food industry. Issue 2 (11th September 2019)

Authors:: Hashim, Sharizal; Kasana, Sheraz
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 23:Issue 2(2019)
Page Start:: 227
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. Antecedents of brand hate in the fast food industry. Issue 2 (9th September 2019)

Authors:: Hashim, Sharizal; Kasana, Sheraz
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 23:Issue 2(2019)
Page Start:: 227
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

9. Antecedents of Generation Y consumers' usage frequency of online consumer reviews. Issue 2 (10th June 2020)

Authors:: Bevan-Dye, Ayesha Lian
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 24:Issue 2(2020)
Page Start:: 193
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

10. Antecedents of Generation Y consumers' usage frequency of online consumer reviews. Issue 2 (8th June 2020)

Authors:: Bevan-Dye, Ayesha Lian
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 24:Issue 2(2020)
Page Start:: 193
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗