Journal: Journal of interactive advertising - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Journal Journal of interactive advertising

1. "Role" of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising. Issue 1 (2nd January 2021)

Authors:: Kelling, Kimberly; Tham, Samuel
Journal:: Journal of interactive advertising
Issue:: Volume 21:Issue 1(2021)
Page Start:: 68
Record Type:: Journal Article
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2. A Comparison of In-Game Brand Placement for Active Versus Passive Players. Issue 2 (2nd July 2016)

Authors:: Gangadharbatla, Harsha
Journal:: Journal of interactive advertising
Issue:: Volume 16:Issue 2(2016)
Page Start:: 117
Record Type:: Journal Article
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3. A Content Analysis of Experimental Technologies in Award-Winning Creative Strategies. Issue 2 (2nd July 2016)

Authors:: Qiao, Fei; Griffin, W. Glenn
Journal:: Journal of interactive advertising
Issue:: Volume 16:Issue 2(2016)
Page Start:: 145
Record Type:: Journal Article
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4. A Decade of Change and the Emergence of Digital Media: Analysis of Trade Press Coverage of the Advertising Industry, 2005–2014. Issue 1 (2nd January 2017)

Authors:: McMillan, Sally J.; Childers, Courtney C.
Journal:: Journal of interactive advertising
Issue:: Volume 17:Issue 1(2017)
Page Start:: 51
Record Type:: Journal Article
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5. A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits. Issue 2 (4th May 2019)

Authors:: Dodoo, Naa Amponsah; Wen, Jing (Taylor)
Journal:: Journal of interactive advertising
Issue:: Volume 19:Issue 2(2019)
Page Start:: 116
Record Type:: Journal Article
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6. A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities. Issue 1 (2nd January 2023)

Authors:: Himelboim, Itai; Golan, Guy J.
Journal:: Journal of interactive advertising
Issue:: Volume 23:Issue 1(2023)
Page Start:: 1
Record Type:: Journal Article
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7. Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation. Issue 1 (2nd January 2019)

Authors:: Jung, A-Reum; Heo, Jun
Journal:: Journal of interactive advertising
Issue:: Volume 19:Issue 1(2019)
Page Start:: 1
Record Type:: Journal Article
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8. Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games. Issue 2 (2nd July 2016)

Authors:: Dardis, Frank E.; Schmierbach, Mike; Sherrick, Brett; Waddell, Frank; Aviles, Jose; Kumble, Sushma; Bailey, Erica
Journal:: Journal of interactive advertising
Issue:: Volume 16:Issue 2(2016)
Page Start:: 87
Record Type:: Journal Article
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9. Advertising in Digital Games: A Bibliometric Review. Issue 3 (2nd September 2019)

Authors:: Yoon, Gunwoo
Journal:: Journal of interactive advertising
Issue:: Volume 19:Issue 3(2019)
Page Start:: 204
Record Type:: Journal Article
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10. Advertising in the Metaverse: Research Agenda. Issue 3 (2nd September 2021)

Authors:: Kim, Jooyoung
Journal:: Journal of interactive advertising
Issue:: Volume 21:Issue 3(2021)
Page Start:: 141
Record Type:: Journal Article
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