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- Fu, Guoqun 5
- Jiang, Jing 4
- Xie, Lishan 4
- Du, Weiyu 3
- Fang, Di 3
- Fei, Xianzheng 3
- Guo, Xiaoling 3
- Qiu, Sainan 3
- Ye, Yang 3
- Bu, Jingjing 2
- 381 145
- Marketing -- Periodicals 145
- Brand logo -- Disorderly environment -- Personal control -- Preference for boundaries 3
- Brand equity -- Brand alliance -- Brand alliance evaluation -- Brand fit -- Product fit 2
- Brand image -- Corporate image -- Purchase intention -- Country image -- Brand attitude -- Country-of-origin effect 2
- Brand strategy -- Brand authenticity -- Purchase intention -- Merger and acquisition -- Self-brand connection 2
- Business model -- WOM -- New product diffusion -- Chinese movie -- Motion picture industry 2
- CSR communication -- Corporate social responsibility -- Cue consistency theory -- Elaboration likelihood model -- Theme consistency 2
- Chinese international brand -- Self-categorization -- Cultural archetype -- Brand archetype 2
- Cognitive fluency -- Innovative product advertising -- Overall and partial presentation order 2