ISSN: 1759-3948 - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

ISSN 1759-3948

1. "Branded, biased and it wants to sell a product": typical ad representations influence the effect of ad recognition: a mixed-method research. Issue 1 (2nd January 2020)

Authors:: Buvár, Ágnes; Orosz, Gábor
Journal:: International journal of advertising
Issue:: Volume 39:Issue 1(2020)
Page Start:: 32
Record Type:: Journal Article
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2. "Touching with heart, reasoning by truth!" The impact of brand cues on mini-film advertising effect. Issue 8 (16th November 2020)

Authors:: Wu, Tung-Ju; Xu, Ting; Li, Lydia Qianqian; Yuan, Kuo-Shu
Journal:: International journal of advertising
Issue:: Volume 39:Issue 8(2020)
Page Start:: 1322
Record Type:: Journal Article
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3. #Instafame: exploring the endorsement effectiveness of influencers compared to celebrities. Issue 4 (19th May 2022)

Authors:: Gräve, Jan-Frederik; Bartsch, Fabian
Journal:: International journal of advertising
Issue:: Volume 41:Issue 4(2022)
Page Start:: 591
Record Type:: Journal Article
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4. #Me and brands: understanding brand-selfie posters on social media. Issue 1 (2nd January 2018)

Authors:: Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina
Journal:: International journal of advertising
Issue:: Volume 37:Issue 1(2018)
Page Start:: 14
Record Type:: Journal Article
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5. 'How do you feel about a disease?' The effect of psychological distance towards a disease on health communication. Issue 1 (2nd January 2019)

Authors:: Kim, Dong Hoo
Journal:: International journal of advertising
Issue:: Volume 38:Issue 1(2019)
Page Start:: 139
Record Type:: Journal Article
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6. 'I owe my life to the kind individual who called the helpline': exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States. Issue 5 (4th July 2019)

Authors:: Muralidharan, Sidharth; Kim, Eunjin (Anna)
Journal:: International journal of advertising
Issue:: Volume 38:Issue 5(2019)
Page Start:: 704
Record Type:: Journal Article
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7. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands. Issue 1 (2nd January 2016)

Authors:: Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B.
Journal:: International journal of advertising
Issue:: Volume 35:Issue 1(2016)
Page Start:: 42
Record Type:: Journal Article
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8. 'We' are more likely to endorse than 'I': the effects of self-construal and brand symbolism on consumers' online brand endorsements. Issue 1 (2nd January 2017)

Authors:: Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, Peeter W.J.; Smit, Edith G.
Journal:: International journal of advertising
Issue:: Volume 36:Issue 1(2017)
Page Start:: 107
Record Type:: Journal Article
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9. 'Where I come from' determines, 'how I construe my future': the fit effect of culture, temporal distance, and construal level. Issue 2 (4th March 2018)

Authors:: Kim, Dong Hoo; Sung, Yongjun; Drumwright, Minette
Journal:: International journal of advertising
Issue:: Volume 37:Issue 2(2018)
Page Start:: 270
Record Type:: Journal Article
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10. A close look at research on pursuing the right formula for cause-related marketing advertising. Issue 1 (2nd January 2023)

Authors:: Chang, Chun-Tuan; Cheng, Zhao-Hong; Lee, Yu-Kang; Chang, Chia-Han
Journal:: International journal of advertising
Issue:: Volume 42:Issue 1(2023)
Page Start:: 96
Record Type:: Journal Article
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