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- 658.8 963
- Advertising -- Brand name products -- Periodicals 963
- Branding (Marketing) -- Periodicals 963
- New products -- Management -- Periodicals 963
- New products -- Marketing -- Periodicals 963
- Social value -- Brand trust -- Usability -- Brand awareness -- Brand loyalty -- Social status -- Consumer-based brand equity -- Experiential branding -- Hedonic and utilitarian consumption -- Perceived quality 3
- Adverse extension effects -- Brand cohesiveness -- Brand similarity -- Brand structure -- Broad brand -- Extension typicality -- Narrow brand 2
- Advertising -- Brands -- Persuasiveness -- Meta-model -- Precise -- Slogans -- Vague 2
- Advertising -- Experimental design -- Brand communication -- Consumer behaviour -- Brand awareness -- Product placement 2
- Aesthetics -- Product design -- Affective response -- Environment congruence -- Product experience 2