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- Prothero Andrea guest-editor. 45
- McDonagh Pierre guest-editor. 34
- Shultz Clifford J. guest-editor. 32
- Wooliscroft Ben guest-editor. 21
- Peterson, Mark 20
- Witkowski, Terrence H. 17
- Sridharan Srinivas guest-editor. 16
- Viswanathan Madhu guest-editor. 16
- Wilkie William L. guest-editor. 16
- Wooliscroft, Ben 15
- 658.802 467
- Marketing -- Periodicals 467
- Marketing -- Social aspects -- Periodicals 467
- AMA -- brand -- definition -- semiotic -- system -- marketing -- history 1
- Africa -- marketing systems -- African geography -- indigenous firms -- human evolution 1
- American Marketing Association -- brand definition -- semiotic system -- macromarketing 1
- Brand history -- genealogy -- brand culture -- packaging -- low involvement brands -- culture -- consumption -- brand relationships -- macromarketing -- business history 1
- COVID-19 -- community building -- consumer well-being -- altruism -- terror management theory 1
- Children as consumers -- children consumer protection -- children advertising -- media literacy -- consumer protection -- national policies 1
- China -- Althusser -- nationalism -- popular music -- ideological state apparatus -- macromarketing 1