ISSN: 0091-3367 - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

ISSN 0091-3367

1. "Average-Sized" Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women. Issue 5 (20th October 2019)

Authors:: Lou, Chen; Tse, Caleb H.; Lwin, May O.
Journal:: Journal of advertising
Issue:: Volume 48:Issue 5(2019)
Page Start:: 512
Record Type:: Journal Article
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2. "Don't Worry, We Are Here for You": Brands as External Source of Control during the Covid-19 Pandemic. Issue 3 (21st July 2021)

Authors:: Verlegh, Peeter W. J.; Bernritter, Stefan F.; Gruber, Verena; Schartman, Noud; Sotgiu, Francesca
Journal:: Journal of advertising
Issue:: Volume 50:Issue 3(2021)
Page Start:: 262
Record Type:: Journal Article
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3. "I'm (Not) Offended by Whom I See!" The Role of Culture and Model Ethnicity in Shaping Consumers' Responses toward Offensive Nudity Advertising in Asia and Western Europe. Issue 1 (25th April 2022)

Authors:: Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara; Tsang, Lennon
Journal:: Journal of advertising
Issue:: Volume 51:Issue 1(2022)
Page Start:: 57
Record Type:: Journal Article
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4. "Someone Should Do Something": Replication and an Agenda for Collective Action. Issue 1 (2nd January 2016)

Authors:: Kerr, Gayle; Schultz, Don E.; Lings, Ian
Journal:: Journal of advertising
Issue:: Volume 45:Issue 1(2016)
Page Start:: 4
Record Type:: Journal Article
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5. A Decade of Online Advertising Research: What We Learned and What We Need to Know. Issue 1 (1st January 2019)

Authors:: Liu-Thompkins, Yuping
Journal:: Journal of advertising
Issue:: Volume 48:Issue 1(2019)
Page Start:: 1
Record Type:: Journal Article
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6. A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising. Issue 5 (20th October 2021)

Authors:: Milfeld, Tyler; Haley, Eric; Flint, Daniel J.
Journal:: Journal of advertising
Issue:: Volume 50:Issue 5(2021)
Page Start:: 603
Record Type:: Journal Article
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7. A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms. Issue 3 (27th May 2019)

Authors:: Segijn, Claire M.; Eisend, Martin
Journal:: Journal of advertising
Issue:: Volume 48:Issue 3(2019)
Page Start:: 313
Record Type:: Journal Article
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8. A Meta-Analysis of the Effects of Disclosing Sponsored Content. Issue 3 (26th May 2020)

Authors:: Eisend, Martin; van Reijmersdal, Eva A.; Boerman, Sophie C.; Tarrahi, Farid
Journal:: Journal of advertising
Issue:: Volume 49:Issue 3(2020)
Page Start:: 344
Record Type:: Journal Article
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9. A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects. Issue 4 (2nd October 2017)

Authors:: Chang, Chingching
Journal:: Journal of advertising
Issue:: Volume 46:Issue 4(2017)
Page Start:: 487
Record Type:: Journal Article
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10. A Practical Guide to Experimental Advertising Research. Issue 1 (2nd January 2017)

Authors:: Vargas, Patrick T.; Duff, Brittany R. L.; Faber, Ronald J.
Journal:: Journal of advertising
Issue:: Volume 46:Issue 1(2017)
Page Start:: 101
Record Type:: Journal Article
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