1. Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns. Issue 2 (23rd February 2020) Authors: Zwerin, Amanda; Clarke, Theresa B.; Clarke, Irvine Journal: Journal of promotion management Issue: Volume 26:Issue 2(2020) Page Start: 163 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗