Author/Creator: Zwerin, Amanda - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Zwerin, Amanda

1. Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns. Issue 2 (23rd February 2020)

Authors:: Zwerin, Amanda; Clarke, Theresa B.; Clarke, Irvine
Journal:: Journal of promotion management
Issue:: Volume 26:Issue 2(2020)
Page Start:: 163
Record Type:: Journal Article
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