Author/Creator: Zollo, Lamberto - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Zollo, Lamberto

1. Assessing the relationship between gamified advertising and in-app purchases: a consumers' benefits-based perspective. Issue 5 (4th July 2022)

Authors:: Rialti, Riccardo; Filieri, Raffaele; Zollo, Lamberto; Bazi, Saleh; Ciappei, Cristiano
Journal:: International journal of advertising
Issue:: Volume 41:Issue 5(2022)
Page Start:: 868
Record Type:: Journal Article
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2. Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences. Issue 2 (20th August 2018)

Authors:: Rialti, Riccardo; Caliandro, Alessandro; Zollo, Lamberto; Ciappei, Cristiano
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 22:Issue 2(2018)
Page Start:: 122
Record Type:: Journal Article
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3. Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences. Issue 2 (27th June 2018)

Authors:: Rialti, Riccardo; Caliandro, Alessandro; Zollo, Lamberto; Ciappei, Cristiano
Journal:: Spanish journal of marketing-ESIC
Issue:: Volume 22:Issue 2(2018)
Page Start:: 122
Record Type:: Journal Article
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4. Combining online market research methods for investigating brand alignment: the case of Nespresso. Issue 13 (9th February 2021)

Authors:: Ranfagni, Silvia; Faraoni, Monica; Zollo, Lamberto; Vannucci, Virginia
Journal:: British food journal
Issue:: Volume 123:Issue 13(2021)
Page Start:: 37
Record Type:: Journal Article
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5. Developing software beyond customer needs and plans: an exploratory study of its forms and individual-level drivers. Issue 22 (17th November 2019)

Authors:: Bianchi, Mattia; Marzi, Giacomo; Zollo, Lamberto; Patrucco, Andrea
Journal:: International journal of production research
Issue:: Volume 57:Issue 22(2019)
Page Start:: 7189
Record Type:: Journal Article
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6. Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business. Issue 6 (5th January 2022)

Authors:: Rialti, Riccardo; Marrucci, Anna; Zollo, Lamberto; Ciappei, Cristiano
Journal:: British food journal
Issue:: Volume 124:Issue 6(2022)
Page Start:: 1838
Record Type:: Journal Article
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7. Digital transformation of SME marketing strategies : innovating for the 4.0 era /: innovating for the 4.0 era. (2023)

Authors:: Rialti, Riccardo; Zollo, Lamberto
Record Type:: Book
Extent:: 1 online resource (207 pages), illustrations (black and white)
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

8. Entrepreneurial passion, orientation and behavior: the moderating role of linear and nonlinear thinking styles. Issue 5 (20th May 2020)

Authors:: Zollo, Lamberto; Rialti, Riccardo; Tron, Alberto; Ciappei, Cristiano
Journal:: Management decision
Issue:: Volume 59:Issue 5(2021)
Page Start:: 973
Record Type:: Journal Article
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9. Entrepreneurial universities and women entrepreneurship: a cross-cultural study. Issue 9 (15th October 2019)

Authors:: Laudano, Maria Carmen; Zollo, Lamberto; Ciappei, Cristiano; Zampi, Vincenzo
Journal:: Management decision
Issue:: Volume 57:Issue 9(2019)
Page Start:: 2541
Record Type:: Journal Article
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10. Entrepreneurial universities and women entrepreneurship: a cross-cultural study. Issue 9 (5th December 2018)

Authors:: Laudano, Maria Carmen; Zollo, Lamberto; Ciappei, Cristiano; Zampi, Vincenzo
Journal:: Management decision
Issue:: Volume 57:Issue 9(2019)
Page Start:: 2541
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗