1. A normative approach to motivating savings behavior: the moderating effects of attention to social comparison information. Issue 5 (2nd September 2016) Authors: Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. Journal: International journal of advertising Issue: Volume 35:Issue 5(2016) Page Start: 799 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers. Issue 7 (3rd October 2021) Authors: Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; Milakovic, Ivana Kursan; Miocevic, Dario; Choi, Yung Kyun Journal: International journal of advertising Issue: Volume 40:Issue 7(2021) Page Start: 1047 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Comedic violence in advertising: the role of normative beliefs and intensity of violence. Issue 3 (3rd May 2016) Authors: Yoon, Hye Jin Journal: International journal of advertising Issue: Volume 35:Issue 3(2016) Page Start: 519 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Creating the mood for humor: arousal level priming in humor advertising. Issue 5 (13th August 2018) Authors: Yoon, Hye Jin Journal: Journal of consumer marketing Issue: Volume 35:Issue 5(2018) Page Start: 491 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Creating the mood for humor: arousal level priming in humor advertising. Issue 5 (6th November 2018) Authors: Yoon, Hye Jin Journal: Journal of consumer marketing Issue: Volume 35:Issue 5(2018) Page Start: 491 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Does a Copycat Effect Exist in the Emergency Department?. (January 2013) Authors: Kim, Woo Jung; Song, Youn Joo; Namkoong, Kee; Kim, Jae Min; Yoon, Hye Jin; Lee, Eun Journal: International journal of psychiatry in medicine Issue: Volume 45:Number 1(2013) Page Start: 59 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising. Issue 7 (3rd October 2019) Authors: Mayer, James Mark; Kumar, Piyush; Yoon, Hye Jin Journal: International journal of advertising Issue: Volume 38:Issue 7(2019) Page Start: 1000 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Effects of social prescribing pilot project for the elderly in rural area of South Korea during COVID‐19 pandemic. Issue 3 (1st July 2021) Authors: Kim, Ji Eon; Lee, Yu Lim; Chung, Min Ah; Yoon, Hye Jin; Shin, Dong Eun; Choi, Jin Hee; Lee, Sangheon; Kim, Hae Kyung; Nam, Eun Woo Journal: Health science reports Issue: Volume 4:Issue 3(2021) Page Start: n/a Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Following the breadcrumbs: An analysis of online product review characteristics by online shoppers. Issue 2 (4th March 2017) Authors: Muralidharan, Sidharth; Yoon, Hye Jin; Sung, Yongjun; Miller, Jessica; Lee, Arturo Journal: Journal of marketing communications Issue: Volume 23:Issue 2(2017) Page Start: 113 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Gender differences in arousal priming effects on humor advertising. Issue 3 (3rd April 2019) Authors: Yoon, Hye Jin; Lee, Yoon-Joo Journal: International journal of advertising Issue: Volume 38:Issue 3(2019) Page Start: 383 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗