1. Consumer neuroscience: advances in understanding consumer psychology. (August 2016) Authors: Karmarkar, Uma R; Yoon, Carolyn Journal: Current opinion in psychology Issue: Volume 10(2016) Page Start: 160 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Consumer Neuroscience: Applications, Challenges, and Possible Solutions. (August 2015) Authors: Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott; Yoon, Carolyn Journal: JMR, Journal of marketing research Issue: Volume 52:Number 4(2015) Page Start: 427 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Cultural variation in the gray matter volume of the prefrontal cortex is moderated by the dopamine D4 receptor gene (DRD4). (25th October 2018) Authors: Yu, Qinggang; Abe, Nobuhito; King, Anthony; Yoon, Carolyn; Liberzon, Israel; Kitayama, Shinobu Journal: Cerebral cortex Issue: Volume 29:Number 9(2019) Page Start: 3922 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Dopamine-system genes and cultural acquisition: the norm sensitivity hypothesis. (April 2016) Authors: Kitayama, Shinobu; King, Anthony; Hsu, Ming; Liberzon, Israel; Yoon, Carolyn Journal: Current opinion in psychology Issue: Volume 8(2016) Page Start: 167 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Dopamine-system genes and cultural acquisition: the norm sensitivity hypothesis. (April 2016) Authors: Kitayama, Shinobu; King, Anthony; Hsu, Ming; Liberzon, Israel; Yoon, Carolyn Journal: Current opinion in psychology Issue: Volume 8(2016) Page Start: 167 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. DRD4 polymorphisms modulate reward positivity and P3a in a gambling task: Exploring a genetic basis for cultural learning. (25th June 2020) Authors: Glazer, James; King, Anthony; Yoon, Carolyn; Liberzon, Israel; Kitayama, Shinobu Journal: Psychophysiology Issue: Volume 57:Number 10(2020) Page Start: n/a Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing. (August 2015) Authors: Camerer, Colin; Yoon, Carolyn Journal: JMR, Journal of marketing research Issue: Volume 52:Number 4(2015) Page Start: 423 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Make it Your Own: How Process Valence and Self‐Construal Affect Evaluation of Self‐Made Products. Issue 6 (June 2014) Authors: Atakan, Sukriye Sinem; Bagozzi, Richard P.; Yoon, Carolyn Journal: Psychology & marketing Issue: Volume 31:Issue 6(2014) Page Start: 451 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The Dopamine D4 Receptor Gene (DRD4) Moderates Cultural Difference in Independent Versus Interdependent Social Orientation. (June 2014) Authors: Kitayama, Shinobu; King, Anthony; Yoon, Carolyn; Tompson, Steve; Huff, Sarah; Liberzon, Israel Journal: Psychological science Issue: Volume 25:Number 6(2014:Jun.) Page Start: 1169 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The gray matter volume of the temporoparietal junction varies across cultures: a moderating role of the dopamine D4 receptor gene (DRD4). Issue 2 (17th April 2020) Authors: Kitayama, Shinobu; Yu, Qinggang; King, Anthony P; Yoon, Carolyn; Liberzon, Israel Journal: Social cognitive and affective neuroscience Issue: Volume 15:Issue 2(2020) Page Start: 193 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗